Gazing into our crystal ball we see the following developments on the SEO front.
1. Emphasis on social signals which started in 2013 and we feel that social signals are going to become progressively important during 2014. The more likes / follows you have the better. What we’re starting to see are the quality of your likes / follows making a difference. A little bit like the evolution of back link quality we are now seeing this with like and follow quality. You need visitors to build more visitors before Google sits up and notices
2. On-site content. Quality not quantity. Our feeling is that press releases are a waste of time unless you are press releasing for the right reason. If you really do have some news then a press release is great but the days of press releasing in order to build relevant backlinks are over. These are not being taken in to account as much by the search engines.
4. The search engines what to rank sites higher that people are talking about. Therefore, links that are embedded in to forum / blog postings are being treated as high quality It’s also very organic as long as the link is relevant to the conversation. This is now our rapid backlinks can be built.